Abelson Group Signs Four New Telecom and Mobile Sector Accounts

By Richard Carufel
September 18, 2007

Abelson Group, a communications and marketing firm specializing in the telecommunications and technology industries, announced it has been selected as public relations agency of record by Baltimore, Md.-based Millennial Media, Ottawa, Canada-based Rove, Helsinki, Finland-based Movial, and Tel Aviv, Israel-based Personeta.

For all four companies, Abelson Group has been retained to develop and implement comprehensive corporate, product, and solutions-focused communications programs that significantly elevate each client’s brand awareness, marketing positioning, and industry visibility and reputation.

“We chose to work with Abelson Group because of their deep expertise in wireless software, mobile devices and enterprise network management,” said Rob Woodbridge, CEO of Rove. “In our first weeks together, Abelson Group put us in front of The Wall Street Journal, Network World and InfoWorld, and we couldn’t be more pleased.”

“I’m personally very impressed with Abelson Group’s knowledge and expertise within our specific industry,” said Eric Eller, senior vice president of products and marketing at Millennial Media. “They have already hit the ground running, and immediately tapped relationships at MediaPost, Adweek, and The Wall Street Journal that have efficiently moved our communications efforts forward.”